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Bina Ali, CEO of ARTEL by BINA ALI, has been empowering underprivileged youth through art since 1995. She trains them in pottery and painting, helping them earn a skillful livelihood. ARTEL's mission is to create a butterfly effect, where the ripple impact of art and empowerment transforms lives. By training underprivileged youth in pottery and painting, we equip them with skills, confidence, and a sense of purpose.
As they grow and thrive, they in turn inspire and uplift their families and communities, creating a wave of positive change that spreads far and wide. One impactful story is Rahim's, who was trained 18 years ago and now sends his children to school. Bina Ali collaborates with artisans across Pakistan, creating unique products. ARTEL supports its team by financing educational and health expenses. The brand offers a range of products, including furniture, home decor, and jewelry. Every purchase supports a noble cause. ARTEL's journey is a testament to the power of art and empowerment.
